1. Create Loyal Brand Relationships
You need to consider customer service — how it is a part of your brand and what interactivity you need to provide to assist customers pre- and post-purchase.

When buyers make a purchase online directly, companies can learn a lot about an individual’s profile and preferences. You can make a deeper and meaningful relationship online with your consumers — and now, with the general availability of content management, email, e-commerce and social commerce technologies, you can easily maintain and control the brand experience.

2. Incorporate Loyalty Programs
Building your online e-commerce capability means you have more control over promotions and loyalty programs that can benefit your customers and your brand.

3. Focus on the Entire Brand
Let your customers access your whole product range. Your website is the online equivalent to your “brand store” — think Apple (Nasdaq: AAPL) Store or NikeTown.

Here you can expose visitors to your full offering, and cross-sell or upsell in ways that e-retailers can’t or won’t. In general, e-retailers are brand-agnostic. This means a customer choosing to buy a Samsung television online might be offered a Panasonic DVD player or a Sony (NYSE: SNE) surround sound system as other items to complement and complete their purchase.

So perhaps it’s not surprising that companies are choosing to become e-retailers in their own right (where they can cross-sell and upsell products) in addition to selling their goods and services through third parties.

4. Give Customers What They Want
Use personalization. This is your opportunity to tailor the online experience for your visitors. The more information you can collect about them, whether implicitly or explicitly gathered, the better you can tailor information and promotions presented to meet their needs. This may not only help conversions, but also can build the value perception of your brand. Ask yourself — what do visitors really want out of the site?

Maybe it’s just more-detailed product information than they might find on an e-retailer’s site, or the ability to know which retail outlet to choose. Consider presenting links to all your e-retailers with their pricing, so the price-sensitive shopper can find the easiest way to convert.

5. Manage the channel
You need to consider your retailers and e-retailers, and plan how to manage any channel conflict. This can be done either through technology or negotiation.

You may choose to direct traffic to your channel, allowing customers to choose based on location or price, or you may have obligations to direct more volume to new or established channels based on retention or growth strategies.

6. Performance Metrics
Taking the proper measurements of the traffic and behavior on your site can not only help boost conversions, but also help you better understand visitor behavior so you can adjust the messaging about your brand or products.

Determining what is not working might be more important than measuring what already is working. The ability to adapt and change content easily and test out different messaging or promotions will quickly improve your bottom line.

7. Socialize Within Your Community
Using social media may help bring traffic in, but if you control the equivalent of the brand store, why not keep the conversations going with your own community?

Branded communities tend to give more-specific value to the brand owner and the members, allowing for greater communication and collaboration around the brand. Your branded community can associate customers with others of similar interest (for example, how your product is used) to give ideas or inspiration, even letting community members become involved in product feedback and innovation cycles.

It will not only give your audience an integrated experience, but also give you credible references that go beyond what your marketing writers can do.

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There are millions of people who want to make a living from eBay. Why don’t they all succeed? If there was one answer I’d tell you in a heart beat. Heres one piece of the puzzle to help you optimize your eBay sales.

When placing an eBay auction, it can seem like it takes forever. Making sure you have everything perfect from the starting bid to all your images actually showing up (and in the right place). It can be a little hectic, and one thing many sellers are overlooking: they’re not choosing the best time to start their eBay auction. Would you want your auctions to come to a close at 3 AM on a weekday? Do you really think this is the best time to end your eBay auction? Of course not. Sundays are eBay’s hot day partially because many people are off work. I’m sure you’ve been a casual Sunday browser before.

So Sundays eBay’s traffic is at its highest. That means more viewers for your auctions. That means more bidders. That means more money. Simple as that. If you want to really maximize your auctions then avoid having them end on Holidays. Sounds like common sense but you’d be amazed at how many sellers are kicking themselves after a couple bids when they realize its set up to end new years eve (maybe they are trying to draw intoxicated bidders, ha).

Keep US time zones into account. Remember that ending an auction at seven on the Pacific sets it up to close at ten at Eastern. It can be tricky to appeal to everyone. You can always use the following page to see the official eBay Time and calculate the time in your area: http://viv.ebay.com/ws/eBayISAPI.dll?EbayTime

Anyways, should you have every item in your entire inventory end on Sunday at 7pm? Of course not, don’t go overboard. Its little tips like this that separate the “I tried selling on eBay” from the successful powersellers.
Good luck!

» See also:
Unique and Expensive 1960’s Camera Watch for Sale on eBay: One-of-a-Kind Masterpiece for James Bond

How to Make $500′000+ per One Item Sold on eBay or Do You Believe in 165′360 Percent Profit Margin?

eBay or PayPal Hacked? Credit Card Info of 1200 Users Posted on Trust & Safety Forum

Mom Sells on eBay a Lot of Pokemon Cards That Kids Sneaked Into Shopping Cart at the Grocery Store

[via omgbay.com]

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Are you looking to use eBay to buy the products that you need or even sell items that you no longer want? If you are, you will need to create an eBay account, if you haven’t already done so. Although many automatically assume that getting started with eBay is a complicated task, it doesn’t have to be. All you really need to do is follow a few simple steps and you should be good to go.

The first thing that you will want to do is visit eBay’s website, which is located at eBay.com. Once you are at eBay’s website, you can then click on the link that allows you to register a new account. At that stage, you will be brought to a signup form. That signup form will ask you a series of questions. For instance, you will need to enter in your full name, your address, your telephone number, as well as an e-mail address. You will also be required to come up with an eBay screen name or sign in name, as well as an eBay password, which will be used to access your eBay account. Once you have correctly filled out the form, you will be sent a verification email from eBay.

Once you have received eBay’s verification email and followed all of the instructions, which will help you validate your eBay account, you will be able to start using eBay right away. When you first get started, you may need to sign in to your eBay account. As previously stated, you will need to use your eBay sign in name or screen name and password to do so. For that reason, you may want to write down your sign in information and keep it in a safe place. Once you have signed in to your eBay account, you can then do whatever you want; buy or sell.

If you are interested in using eBay to shop online, to buy, you will want to start searching for items to buy. This can be done a number of different ways. eBay allows you to browse through their large selection of items, by detailed categories. You can also perform a standard eBay search or an advanced one. Searches are more likely to give you accurate, tailored results. When browsing or searching for something in particular, you should be able to see a large number of auction listing all on one page. The information that you will be presented with at this time is the standard, bare minimum. If you would like more information on the item in question, such as how much shipping costs or too see additional pictures, you will want to click on the link to view the detailed sales page. Should you like what you see, follow the instructions to buy and you will have made your first purchase on eBay!

As it was previously stated, if you are interested in selling on eBay, to make a little bit of extra money, you can also do so. The only difference is that you are required to pay small fees to become an eBay seller, unlike eBay buyers who have completely free accounts. The amount of money that you are charged will all depend on your auctions, particularly how much you list each item for, as well as how well each item sells. To get started with selling, you will want to click on the “sell,” link at the top of the eBay webpage. What is nice about listing items for sale on eBay it is relatively easy to do. For instance, you need to choose a category for your item, make a headline for your auction listing, write a description of your product, upload pictures of what you are selling, outline shipping costs, as well as accepted forms of payments, but everything is outlined for you, in a step-by-step matter.

Whether you are interested in becoming an eBay buyer or an eBay seller, you can do both, in as little as a few minutes. eBay, as previously mentioned, is considered one the most shopped at online marketplaces. For you, this means that if you are looking to make money on eBay, you should be able to do so and if you are interested in buying on eBay, you should be able to find millions of products to choose from.

See also:
Ideas on How To Start Your Own Home Based Business Selling on eBay

Selling on eBay – Starting Your eBay Business

[via netauctioniq.com]

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